A timeline featuring 20 years of DivaCup
DivaCup started in 2003
Their brand and packaging have gone through several designs since they first launched.
In 2008 DivaCup was virtually the only reusable menstrual cup available
Boxes included a floral "diva" pin and reusable floral print storage pouch.
2019 DivaCup saw a packaging refresh towards a more minimal and modern look.
Fully refreshed packaging and more products in 2023. DivaCup is now just Diva to encompass a line with more than just reusable menstrual cups.