Researched by Kim Rosas | February 2025
In the 1970s, Kotex introduced “Stick” tampons, designed to offer discreet and effective menstrual protection. These tampons were designed with the tampon sitting atop a slenter “stick” applicator, making the product resemble a lollipop. The groovy floral and colorful packaging often highlighted the absence of superabsorbent materials, aiming to reassure users concerned about Toxic Shock Syndrome (TSS), a significant health issue associated with certain tampon materials during that era.
These developments by Kotex in the 1970s contributed to the broader shift towards more user-friendly and safer menstrual products, reflecting changing societal attitudes and growing awareness of women’s health issues.
The Kotex Stick Tampons were quietly phased out – an exact date is unknown but it appears the last iteration of the product was available in the1990s.
- Timeframe: 1970s
- Item Location: Period Nirvana Asheville
- Credit: Kim Rosas
- Category: tampons
Additional Kotex Stick Tampons ads can be viewed in the Mum.org archive.
